Ep Yaying Flagship Jiaxing

CHINESE HAUTE COUTURE BRAND EP YAYING CALLED ON FRANKLIN AZZI TO DESIGN THE ARCHITECTURAL CONCEPT FOR THE FLAGSHIP STORE IN JIAXING, AS WELL AS BOUTIQUES IN SHANGHAI, BEIJING, AND NEW YORK, AS WELL AS AN ARCHITECTURAL BIBLE ENABLING THEM TO DEPLOY THE BRAND'S UNIVERSE IN MORE THAN 300 FUTURE STORES AROUND THE WORLD.

ECHOING THE BRAND'S APPROACH, ITS RENEWAL OF LUXURY AND ITS HERITAGE — THE NAME EP YAYING MEANING “GUARANTEE OF QUALITY” — FRANKLIN AZZI, TOGETHER WITH THE BRAND'S ARTISTIC DIRECTOR SERGE RUFFIEUX, HAS CREATED A “MINIMAL/MAXIMAL” CONCEPT.