Ep Yaying American Dream

Franklin Azzi collaborated with fashion designer Serge Ruffieux to create the new architectural concept for EP Yaying, an iconic brand embodying the resurgence of Chinese luxury. Conceived as interior landscapes, the boutiques blend raw materials with precious details: jade, concrete, lacquer, embroidery... Each space cultivates contrasts, between simplicity and sophistication, tradition and modernity. From Shanghai to New York, the architecture adapts to its context, promoting transparency, openness, and the integration of nature.