Ep Yaying Shanghai

Chinese haute couture brand EP Yaying called on Franklin Azzi to design the architectural concept for its boutiques in Shanghai, Beijing, and New York, its flagship store in Jiaxing, and an architectural bible enabling it to roll out the brand's universe in more than 300 future stores worldwide.

Echoing the brand's approach, its revival of luxury and its heritage—the name Ep Yaying meaning “guarantee of quality”—Franklin Azzi, together with the brand's Artistic Director Serge Ruffieux, came up with a “Minimal/Maximal” concept.