Ep Yaying Beijing

CHINESE HAUTE COUTURE BRAND EP YAYING CALLED ON FRANKLIN AZZI TO DESIGN THE ARCHITECTURAL CONCEPT FOR ITS BOUTIQUES IN BEIJING, SHANGHAI, AND NEW YORK, THE FLAGSHIP STORE IN JIAXING, AND AN ARCHITECTURAL GUIDEBOOK TO HELP THEM ROLL OUT THE BRAND'S WORLD IN MORE THAN 300 FUTURE STORES AROUND THE WORLD.

ECHOING THE BRAND'S APPROACH, ITS RENEWED FOCUS ON LUXURY, AND ITS HERITAGE—THE NAME EP YAYING MEANS "GUARANTEE OF QUALITY — FRANKLIN AZZI WORKED WITH THE BRAND'S ARTISTIC DIRECTOR, SERGE RUFFIEUX, TO CREATE A “MINIMAL/MAXIMAL” CONCEPT.