The loop, Renault

THE HISTORY OF MOBILITY SHAPES OUR CITIES AS MUCH AS IT SHAPES OUR LIFESTYLES. THROUGH THIS NEW RENAULT SHOWROOM AT 53 CHAMPS-ÉLYSÉES, I WANTED TO CONTINUE THIS DIALOGUE BETWEEN ARCHITECTURE, INNOVATION AND SOCIETY. DESIGNED AS A PLACE OF EXPERIENCE, THE BUILDING IS BOTH RATIONAL IN ITS ORGANISATION AND EMOTIONAL IN ITS PRESENTATION. THE LOOP, A SUSPENDED STRUCTURE, IS ITS BACKBONE. IT CONNECTS SPACES AND USES IN A STRONG ARCHITECTURAL GESTURE THAT CREATES THE IDENTITY OF THE PLACE. LIKE AN ART CENTRE, THE PLACE IS DESIGNED TO BE OPEN, MODULAR AND ACCESSIBLE TO ALL. IT IS PART OF AN ENVIRONMENTALLY RESPONSIBLE APPROACH: OPTIMISED MATERIALS, CONTROLLED LIGHTING AND INTEGRATED SYSTEMS. THIS PROJECT IS A TOOLBOX DESIGNED TO LAST, EVOLVE AND TRANSFORM. ARCHITECTURE IN THE SERVICE OF A NARRATIVE: THAT OF MOBILITY TODAY AND TOMORROW.