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Elle Décoration, Luxury reinvents itself

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Elle Décoration, What is luxury ?

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What is luxury ?

Franklin Azzi: the immaterial


I wonder if today's luxury is not a mirage. Or rather, has it lost its essence through the overuse of its codes? Behind this luxury, there's something very material, even ostentatious, more akin to illusion. Which leads me to believe that tomorrow's luxury will be immaterial, of the order of experience, of living, of feeling. 

Thank you Soline Delos & Elle Décoration