Roseanna

The Franklin Azzi Agency designed the first Roseanna boutique, located on Rue Froissart in the Haut Marais district. Conceived as a raw and elegant setting, the project combines contrasting materials: stone, cast iron, glossy lacquer and perforated leather. A pop-up store designed in advance, using repurposed objects, laid the foundations for a free and experimental approach. The permanent boutique extends this spirit, combining controlled minimalism with references to the history of the location, as reflected in the vintage and preserved elements.