Inauguration of the Renault project at 53 Avenue des Champs-Élysées

On Wednesday, September 17, 2025, we inaugurated the new Renault showroom at 53 Avenue des Champs-Élysées. This iconic location, which in 1910 hosted the world’s very first automobile showroom—imagined by Louis Renault—has now undergone a new transformation. A symbol of mobility, innovation, and brand identity, the redesigned space offers a fresh showcase for Renault, bringing together all of its mobility solutions.

“Like an art center, this space is designed to be open, flexible, and accessible to all. It follows a responsible environmental approach: optimized materials, controlled lighting, and integrated systems. This project is a true toolbox—built to last, evolve, and transform. An architecture conceived as a narrative medium: telling the story of mobility today and tomorrow.” — Franklin Azzi