The crocodile label is back with a new signature, Lacoste L!VE, forewarning of a strategic realigning : no more “unconventional chic”.
Since its beginning, Lacoste has always been in close relation with sport. With the clothes created by René Lacoste, the brand has intimately accompanied the emergence of tennis. Lacoste is an iconic label, referring to aesthetic values, of fluidity and coolness, of French style – a brand that is a symbol of relaxed elegance.
The Berlin BREAD & BUTTER is the ideal crossroad for buyers, retailers and representatives of the press in the textile industry: in this context, Devanlay-Lacoste has asked FAA to dedicate itself to the development on their new concept store “Lacoste L!VE”. While conforming to the DNA spirit of the brand (authentic, elegant, sporty) of Devanlay-Lacoste, but also taking a resolutely urban and contemporary turn, our aim here is to create a conceptual design that would ruffle the great Crocodile, translated into distinct furniture design and packaging, in order to clearly identify this new line and its distinction with the principal offer.